Start with Why

It’s not what you do, it’s why you do it. It’s one of the most viewed ted.com videos of all time – business consultant and author Simon Sinek announces we choose leaders based not on what they do, but why they do it. We follow people, brands and causes because we believe what they believe – and when they put it into action, we support them.
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The Perfect Cover Letter

The cover letter is your carrot to dangle. Your window. Your 15 seconds of fame. But unfortunately, most only serve to prove that a person can fail before they even get started.

The Perfect Cover Letter  is considerate in that it is brief, raises only your most salient points, and leaves its recipient with no doubt that if they don’t contact you now, someone else is about to.

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