Start with Why

It’s not what you do, it’s why you do it. It’s one of the most viewed ted.com videos of all time – business consultant and author Simon Sinek announces we choose leaders based not on what they do, but why they do it. We follow people, brands and causes because we believe what they believe – and when they put it into action, we support them.

We are all leaders in our own lives. And chances are, we can easily describe what we do for a job.

Knowing why we do it is more difficult. But it’s the key to making the right decisions and developing a satisfying sense of purpose in your life. Your why gives you enthusiasm and energy. In an interview, being clear and demonstrating your true passions, and how they align with your potential employer’s business, is the most powerful message you can send.

What’s your Why?

At the Common Sense Agency, we help you define your REAL passion and talents, and we incorporate them into a powerful CV that helps you get the job you really want. We tailor your experience and skills, and the way you present yourself, to demonstrate your enthusiasm, values and aspirations. It’s your story.

You’ll know what you want to do and why you want to do it, and you communicate it so powerfully it convinces potential employers to help make it happen.